TravelCRM Campaign Manager
Campaign Manager is our marketing application for the travel industry. Providing easy-to-use functions for customer segmentation and marketing campaign management.
Campaign Manager provides real time campaign success results showing sales revenue, click-through's and brochure requests. Campaign Manager helps you to manage the marketing process from customer take-on, segmentation and html email creation and letter production.
Campaign Manager
TravelCRM is a fully functional marketing suite. Segment your customers based on booking history, spend, recency, frequency and select on any element of their contact or sales history with you. TravelCRM Campaign manager allows you to easily and visually select customers by almost any data you hold on them. The simplicity of the user interface means that your marketing teams do not have to have data mining skills. You select the data and Campaign Manager does the hard work .
For each campaign, you can monitor the results such as web site hits and bookings and brochure requests. Monitoring is in real time so you can see the exact status of your campaigns without having to import data and wait while your data team prepare the reports for you. Just select your customers, create your marketing communication (Email, letter or telephone call) and set the measures of success you wish to monitor. Then sit back and watch the results. TravelCRM delivers the tools needed by you and your web site developers to enable you to integrate click-through's, take booking requests and the booking integration with your reservation system. If you don’t have the skills to do this then Comtec’s eCommerce team can build it into your web site for you. We also have automatic marketing suppression for customers with active complaints in our CriSys module.